LOCAL EVENTS COMPANY 356 ENTERTAINMENT SHARES INDUSTRY-DEFINING IMPRINT WITH €51.8 MILLION OF ECONOMIC IMPACT IN MALTA 2023
356 Entertainment takes centre stage in Malta’s rise in festival tourism as it brought 56,000 visitors to the island across its festival season in 2023
- €51.8 million of economic impact in 2023
- Malta is the ninth most Googled travel destinations of 2023 [Source: Condé Nast Traveller]
- Key events include BBC Concert Orchestra, Defected, Elrow, SummerDaze and more
356 Entertainment, a leading event management company in Malta, has quickly become a key driver of economic growth for the nation. Following a successful season in 2023, the company generated an astonishing €51.8 million in economic impact for Malta.
With two decades of experience in events, 356 Entertainment has built its reputation in delivering world-class festivals in Malta and bringing in international brands to the nation. This includes the likes of BBC Concert Orchestra, Defected, Elrow, SummerDaze, Days Like This, Ultra, and more. 2024 will also see 356 Entertainment launch new festivals in Malta including RONG Open Air Festival, Sunny Side Festival, and XXL.
Nestled in the heart of the Mediterranean, Malta has rapidly ascended to become a sought-after travel destination, attracting global audiences with its rich history, picturesque landscapes, and warm hospitality. Renowned for its UNESCO World Heritage sites, crystalline waters, and charming architecture, Malta provides an idyllic backdrop for cultural happenings such as music festivals.
This economic milestone comes in the wake of Malta’s rising popularity as a travel destination, securing its position as the ninth most searched travel destination in 2023*. 356 Entertainment is the driving force in leveraging Malta’s appeal with 14 key festivals that captivated 56,000 visitors and led to an impressive 22,400 hotel bookings during their festival season last year.
The €51.8 million economic impact figure was calculated based on the average spend per person, including expenditures on accommodation, food and drinks, and miscellaneous essentials. This spending pattern not only reflects the allure of the festivals but also underscores the positive spillover effects on local businesses and the tourism sector at large.
356 Directors, Trevor Camilleri, Nicholas Spiteri and Gerry Debono, commented: “We are thrilled to have played a pivotal role in Malta’s rise as a destination and the subsequent surge in festival tourism. The success of our festivals not only emphasises our commitment to providing unparalleled entertainment experiences but also highlights the tremendous economic opportunities our events bring to Malta.”
“The island has become a beacon for travellers seeking more than just a traditional holiday experience, and we are proud to continue to realise these expectations and provide memorable festival experiences for our visitors.”
With 356 Entertainment leading the movement in festival tourism, Malta is set to continue its rise as a hub for cultural exploration and vibrant entertainment. For more information about 356 Entertainment and its upcoming events, please visit their website at 356ent.com.
